Apple is gearing up for its most significant product launch event of the year on September 10, where it is expected to reveal the newest iPhones, watches, and AirPods, according to insiders familiar with the company's plans. Although the exact date has not been officially announced, preparations are underway for this event, which is scheduled for a Tuesday. Following the unveiling, the new iPhones are anticipated to go on sale starting September 20, consistent with Apple’s release pattern in recent years.
A spokesperson for Apple, headquartered in Cupertino, California, declined to comment on the matter.
This launch is crucial for Apple, which has seen a slowdown in the sales of its smartphones and wearable devices in recent quarters. If the iPhone
September 20, it would allow some of the revenue from the device to be recorded in Apple’s current fiscal fourth quarter. This timing is strategic, as Apple expects a 5% increase in sales compared to the same period last year.
A more substantial portion of the revenue from the new products will be captured in the following quarter, which aligns with the holiday season. Analysts forecast that Apple’s revenue during this period will rise by 7%, reaching approximately $128.4 billion.
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